Boosting the faster growing e-commerce sector, the top e-commerce firms in India have locked their horns against each other in the upcoming festive season aiming to sell 1 million products in five days!. Amazon India and Flipkart have already started their massive festive sale which will run for a period of five days from October 13th to 17th.
To cash in the festival season, the two e-commerce giants will offer greater discounts across a variety of products to attract customers from around the Indian sub-continent.
However, the growing e-commerce trend has been worrying the small scale business as their livelihood stands in question with the customers being lured by e-companies. In order to address the issue, the All India Trade Association has already wrote to the commerce ministry over the impact of the e-commerce on small market sector.
The Trade unions criticised the e-commerce companies alleging that they are giving greater discounts by funding their products through foreign money illegally. They have also requested the commerce ministry to look after the issue.
The issue of e-commerce impact on small scale traders has surfaced yet again, with the e-commerce giants Flipkart and Amazon India going for a mega sale from October 13th to October 17th.
The Government has earlier said that it has been working on a draft over levying viable taxes over the e-commerce sector, with its increasing trends in the recent times.
On the other hand, Mr Amit Agarwal, the head of Amazon India struck down the allegations saying that one cannot expect the market sector to remain in the traditional older approach of purchasing through offline mode, as the world has been transforming on a newer note every day. He also hinted that it would be wise to cope up with the trends rather than fighting against them.
Mr Agarwal said that as part of its seller development program Amazon has started Chai carts in various parts of India, which will describe the sellers the advantages of online selling by offering them coffee for free. This is the modified approach of Prime Minister Narendra Modi’s Chai pe Charcha during his election campaign last year. “so far, the Chai Carts have crossed over 31,500 kilometres in 21 cities”, Mr Agarwal added.
Amazon leads the e-commerce sector operating 21 ware houses in ten Indian cities, covering 2 million cubic feet, while its rival Flipkart has a storage capacity of 1.7 million cubic feet, the TOI reported.
