NEW DELHI: India has been named as the World’s 7th most valued ‘national brand’ by Brand Finance, with an increase of 32% in its brand value compared to the previous year. The report compiled by the ‘Brand Finance’ which releases annual rankings of the national brands said that India has recorded an increase in its Industrial sector summing up to a brand value of $2.1 billion.
The United States topped the list with a valuation of $19.7 billion. It is followed by the dragon nation China and Germany at second and the third positions respectively. The United Kingdom was ranked fourth while Japan and France featured at the fifth and the sixth positions respectively.
The report said that France and India have moved up a place in their annual rankings since last year while the top five countries remained the same.
The increase of 32 percent brand value in one year has been reported as the highest among this year’s top 20 countries, compiled by the Brand Finance. The report said that the sub-continent’s business climate has been favoring new startups while its neighbor China recorded a one percent decrease in its net brand value ($6.3 billion).
Brand Finance said that the rankings are calculated by a method based on the royalty relief mechanism to value the World’s largest companies. The report estimates the value and strengths of the top 100 nation brands for a fiscal year and ranks them according to their estimations before releasing them to the media.
The report said that the slogan ‘Incredible India’ worked well for India while Germany has been hit hard by the Volkswagen crisis. The US remained a dominating power with an inviting business climate, the Times of India reported.