It is important for companies to have trademarks because this is what gives them an identity. The trademark can be placed on the company logo or name or any other element that clearly sets the company apart to ensure their continuity.
Do you remember the 2013 Instagram fuss when the company updated its Terms and Conditions to restrict usage of the word “Insta” and “Gram?” Well, those were just terms and conditions but a trademark is a different thing.
If a trademark is breached, remember
- You can be threatened with it!
- It is actionable just about everywhere
Instagram on its own is a huge brand. People use the social media site to share photos that mark significant memories in their lives.
Therefore, it makes sense for the company to trademark its user interface, logo and more features.
As per Trademark Ninja, Instagram – through its German lawyers – has filed a trademark for the word “gram.”
Check out the screenshot below of the trademark
Considering that the word is given to people as names and also a metric unit, Instagram has been specific in the context to which it is applying for the trademark. The following is the company’s limitation of the name ‘Instagram:’
Downloadable computer software for modifying and enabling transmission of images, audio-visual and video context; downloadable computer software for viewing and interacting with a feed of images, audio-visual and video content and associated text and data; computer software for social networking.
From its statement, it is clear that Instagram is limiting the word “gram” from the context of software. Software developers will have put that in mind in their naming conventions.