Johnson and Johnson, a healthcare conglomerate from United States is the latest company to suspend its all digital advertisement on you tube. J & J said that they decided to pull their ads from YouTube because they are afraid that the ads may have appeared on you tube channels that are known to broadcast offensive videos.
On Thursday, the company confirmed that it is their responsibility to ensure that their product ads are not present on channels with offensive contents. This was a day after several other major advertisers including AT & T suspended their digital ads from you tube after they had discovered that their brands had were being advertised in the channels that contains videos that promotes hatred.
In a statement, AT &T stated that their company is deeply concerned that its ads may have been present in YouTube channels with terrorism and hatred as contents.
“Until Google can ensure that this will not happen again, we have to remove our ads from Google’s non-search platform,” added AT & T.
Google is well known to be the YouTube’s parent company-it has now come under a very intense scrunity for ads that appear alongside homophobic or anti-Semitic videos.
Last week, after carrying out a thorough investigation in London, the Times newspaper revealed that it was very vivid that the ads that are owned by major brands were mostly appearing in videos that are known to be delving into contentious themes.
Currently, the company has vowed an overhaul of its exercises and it has also promised to extensively review its advertising policies.
When it comes to share of alphabet, Google’s parent company has fell by 1.3% which is equivalent to $11.21 per share, and this follows J & J’s announcement.
YouTube is known to be one of the fastest growing companies owned by Google’s ad system. In last year only, YouTube managed to generate $79 billion in revenue.
Google has not yet disclosed how much they earn from YouTube ads though the research carried out eMarketers estimated that this video site is accountable for$ 5.6 billion.
EMarketers also projected that YouTube advertising may rise up with 26% this year to about $7 billion, but Google claims that the prediction made by eMarketers came before the marketers began to suspend their spending.