The Geneva Motor Show saw Lamborghini launch the 640 horsepower Huracan Performante which had the ability to rise up from zero to 60 just within 3 seconds and bragged of a speed of 200 miles/hour.
But just like most Lamborghini models, this version lacked the back seats while you were forced to compromise space for the shopping bags.
That will soon be history with the upcoming Lamborghini Urus. This is a car that will signify a vital reshuffle for Lamborghini. Back in 2012, the automobile-giant unveiled it as a concept vehicle but will now be available in store as soon as this year, reports Auto Express.
The Urus will be a four-door crossover SUV.
But this change is not entirely new to Lamborghini but rather a look back into what it had in the past. In the 1980s, we had the very un-Lamborghini-like Lamborghini LM002 which was meant for military use as it was tall and one could easily liken it to a life-sized Lego model. It was a success anyway with less than 330 of this model being manufactured.
Lamborghini was at it once again in 2008 with the four-door sedan concept car referred to as the Estoque. Just like the previous attempts, this didn’t perform well in the market.
Is it a doomed attempt?
Judging by the way Lamborghini has been performing every time it tries the four-door vehicles, one could easily jump to the conclusion that this is a field the company would want to stay clear of. But they are not. Why so?
Well, the answer is simple. The Urus is not a make it or break it vehicle Lamborghini.
There is no doubt that the upcoming debut will be the largest ever made by Lamborghini in its 54 years of service. After some few years of sale, the model is expected to be released in a plug-in hybrid version. But whether Urus succeeds or fails – Lamborghini will still remain a formidable giant.
Probably, it with this realization that CEO Stefano Domenicali has all the confidence to diversify its market.
Domenicali explained that the upcoming SUV will be used for balancing its lineup and that it isn’t a make it or break it, reports Australia’s CarAdvice.
“I believe that Urus is a complementary segment in which I do believe is a natural extension on our dimension, and how our brand is regarded today,” he said.
The pricing of the Urus is estimated to be something around $200,000, a price close to the Huracan. Some analysts speculate that the new SUV will debut as early as next month during the Shanghai Auto Show.
Lambo is a product of Germany’s Volkswagen Group, which also owns Bentley.
As Lambo announces its ambitious plans, the car’s fiercest competitor – Ferrari has turned down any suggestions that it will venture into SUV.
