Nestle India has on Wednesday said in a statement that it has sold over 50 million packs of Maggi noodles, since its re-launch on November, 9th. Which means, the firm has dispatched nearly 23 lakh Maggi packs to its traders in a day.
Maggi sales continued to be positive despite of the latest controversy that has surrounded the ‘Pasta brand’ from Nestle. Earlier, the Food and Drug administrator of Uttar pradesh said in a report that it has found excessive levels of lead content in Nestle’s Pasta product called ‘Pazzta’.
However, Nestle said that the results of the UP food administrator cannot be considered as a genuine one, as the laboratories in which the tests were carried are not accredited.
The company said that it has witnessed a strong demand for Maggi from the consumers across India and expressed its gratitude to the Indian customers for trusting its brand. Retailers too have supported the claims of Nestle.
“There was absolutely no impact on the sale of Maggi after its re-launch. In fact, the demand for Maggi is more than before. So far, we have sold 70,000 units of Maggi noodles across 27 regions in India. The highest number of orders have been from Pune”, grocery app PepperTap said.
On the other hand, the Food and Drug administrator of Uttar Pradesh has decided to go legally over its latest findings on ‘Pazzta’ product. Maggi may have to suffer another financial blow if the authority proves its allegations before the court of law.