Indian mobile commerce firm Paytm said that it was looking forward in promoting its brand through various sporting events in India. The firm said that it will invest Rs.500 crore in the coming four years for branding and promotion across sporting events.
The owner of the Paytm firm, One97 communications has already acquired the title sponsorship rights for India’s matches at home for a period of four years spending about Rs.203 crore.
“Sports, and especially cricket, is an important category in India. Branding and promotion during important sporting events is a great way to connect with the audience and we are committed to this.” Paytm Senior Vice President Shankar Nath told PTI.
“We are committed to invest Rs.500 Crore in the coming four years across various sporting events in India.
The rights include sponsor branding of series with the title sponsor logo, designation as the title sponsor of the series, visibility at the stadium, and broadcast sponsorship rights.
“With nearly 84 matches scheduled in India over the next four years, we look forward at building a strong and strategic association with cricket and its audience” the vice president said.
Reports said that the company experienced the double the traffic on its app after its advertisement in the Worldcup and the IPL. The online mobile commerce app offers various recharge and wallet services, the Business Standard reports.
Paytm vice president Mr Nath said that the company is also exploring sponsorship opportunities in other sports like Badminton and Kabaddi.
