In an age where information and trends are constantly changing, it’s become more important than ever in the marketing industry. Campaigns are more successful when they know how to adapt to evolving techniques and strategies.
A good marketer will not only know how to follow these strategies, but will also be able to predict and prepare for other trends in the future. Still, some trends are more popular than others, and marketers and businesses will need to familiarize themselves with them in order to remain competitive in a highly saturated market. Below, you’ll find just a few of the most popular modern marketing techniques for 2020.
The ideal marketing technique allows you to tap into your customers’ needs and habits, and geofencing is one of the best ways to do this. Geofencing or geo-targeted marketing has quickly become an essential aspect of any digital marketing campaign. It allows businesses and marketers to pinpoint specific locations where their ads will show up, creating more effective digital ad campaigns. In a list of statistics compiled by Triadex Services, it was reported that 80% of customers’ disposable income is spent on businesses within 10 miles of their homes. In a world where competition among businesses gets fiercer every year, this is an essential tool that can push your company to greater success.
Probably one of the most foundational aspects of digital marketing, search marketing is a combination of two different categories: search engine optimization (SEO) and pay-per-click (PPC) advertising. Search marketing is especially important because of the potential to reach a higher audience. Using it effectively can help your site show up higher on the results pages of search engines, which in turn can help increase your hits and engagement. You can read more about it in our article ‘What is Search Marketing? How Does it Impact Your Business?’ In an era where the average human spends at least 6 hours of their day online, this is the cornerstone of your digital marketing campaign.
E-commerce is a quickly growing field, and current research and trends make it clear that it’s going to be an even bigger part of consumer culture in years to come. It’s become essential for businesses to be able to offer their goods and services online, and indeed customers have grown to expect that they’ll have access to these whenever they’re on the go. Luckily, social media has made the transition into e-commerce relatively painless for many businesses. You can now use integrated e-commerce features such as Instagram shoppable posts to expand your reach and increase your sales.
Technology has improved leaps and bounds in the last couple of decades. What was once considered to be the realm of science fiction is now a reality in our own smartphones. Augmented reality (AR) looks to be the newest big thing in digital marketing, and companies are already exploring its capabilities as a marketing tool. Augmented reality tool OVR has listed just a few of these capabilities, and with 88% of midmarket companies making use of AR already, it looks like it’s here to stay.