NEW DELHI: Nestle India said in a statement on Saturday that it has sold a record 3.3 crore Maggi packs in just ten days in more than 350 towns, across India. The Product was relaunched into the Indian market last week, selling through 724 distributors and 1.2 lakh retail outlets.
Maggi and its variants were earlier banned by the Food Safety and Standards Authority of India due to the presence of excessive lead content and more than permissible levels of Mono sodium Glutamate in the samples of Maggi.
Subsequently majority of the states in India have banned the sale of Maggi noodles and its variants citing safety issues as reason. However, the Mumbai High court has finally lifted the ban over Maggi laying some special conditions to follow.
In its re-entry into the Indian market, Nestle looks to bring back the lost glory of Maggi Noodles through advertisements and discounted sales. The firm is spending more on advertisements assuring consumers over the safety of the re-launched Maggi noodles.
Nestle had to bear a loss of Rs 476.2 crore due to the ban imposed over it, which also includes the cost of destroying 34,663 tons of Maggi noodles stock. The ban had a greater impact over the firm globally, with the profits of Nestle going down as the consumers fell in dilemna over the safety of the instant food.
Nepal has also banned the sale of Maggi and its variants, after the reports of excessive lead content emerged.
It has been reported that the five months ban over the production of Maggi has impacted 3.97 lakh farmers producing Wheat besides 10,000 employees and 3,000 contract workers.
With Maggi back into the market, Nestle India will now aim for developing the company’s lost fortune apart from maintaining the standards of the product, the ToI reports.