NEW DELHI: According to the market research firm IDC, Korean handset maker Samsung has emerged as the biggest 4G player in the Indian smartphones market, pushing aside the likes of Chinese brand ‘Lenovo’ and the domestic brand ‘Micromax’.
The IDC reported that Samsung became the leader of the 4G market in India with its popular $150 LTE models. According to the IDC, during the third quarter of 2015 Samsung has posted a 13.1% sequential growth taking its smartphone share to 24 percent to become the leading Smartphone vendor in India.
The raise in Samsung shares is primary contributed by the newly released Samsung’s LTE enabled smartphones such as Galaxy A, Galaxy J series and Galaxy Grand Prime 4G. The sales of these smartphones were made mostly through the retail channel.
Samsung has also partnered with Airtel offering free 4G data on purchasing its 4G LTE enabled smartphones, in a bid to increase its sales.
On the other hand, Home-brand Micromax had retained the second spot with a sequential growth of 6.4%, taking its total market share to 16.7%. IDC said that the YU range of smartphones have been performing well for Micromax though it faces a tough competition from other Chinese brands.
Intex has secured the third place with a 9.4% growth rate taking its total market share to 10.8% in this quarter. The vendor has witnessed a sharp rise in the sale of its entry level 3G enabled smartphones in the current quarter, the Economic Times reported.
As per the IDC report 28.3 million Smartphones were shipped to India in this quarter, a figure which had increased by 21.4% when compared to the previous year’s same quarter.
The IDC predicts that the smartphone market in India may maintain a healthy double digit growth rate, over the coming years. The market research firm also expects the share of smartphone markets to outstrip the feature phones market shares by the end of 2016.