Candy Crush Saga is the most addictive and the hottest app in 2013. It is the finger game that is best known in the world. Activision, the US top video game publisher, is purchasing Candy Crush Saga-maker King at a cost of $5.9bn.
One of the oldest names in video games has the intention of purchasing the company that has kept the fingers of most mobile phone users busy for over three years. Activision announced that it will buy the maker of Candy Crush – King Digital Entertainment – for $5.9bn. The purchase unites two of the top 5 mobile games in the US, Candy Crush Soda Saga and Candy Crush Saga as well as the biggest PC franchise in the world – World of Warcraft.
King, with a market capitalization of under $5 billion, went public just last year, and closed yesterday at $15.54. Though it owns more than 200 titles, it is best known for “Candy Crush,” in which players match candies to achieve a short-lived sense of personal accomplishment.
However, King has been having difficulties creating a successor to the blockbuster as Bloomberg reports. Its revenues have been declining each of the past four quarters.
It was founded in 1979 and makes games for Atari as well as other video game systems. The King shareholders will be paid $18 per each share. King is based in Ireland.