A startup called Kamcord which is supplying mobile gamers with a method of recording and live-streaming their gaming on iOS and Android, is launching in Korea and Japan today (20 November). To make sure the launch is successful in those highly lucrative, important markets, Kamcord has enlisted the assistance of top YouTube talent in Japan and Korea for games like Puzzle & Dragons and Minecraft. Kamcord has already employed this strategy in the West, and it has observed success with it – and believes that it can still build up its audience even as Google makes it simpler for people to record and livestream on Android.
Adi Rathnam, Kamcord developer, stated that they are already seeing a large number of downloads from non-English speakers, so they want to be really aggressive with spreading internationally. They already had teams in Korea and Japan, and that is why those two countries were chosen to begin with. However, they also happen to be two of the largest mobile gaming markets.
This comes as Kamcord sees augmented engagement numbers in the west. Kamcord’s top 8 partners, a lot of whom specialize in Clash of Clans, have over 300,000 followers on Kamcord, and the average members spend 20 minutes each day on the app. That’s a rise from 18 minutes each day only a few months ago.
Although Kamcord is experiencing growth and bringing on new gamers, it is also watching out for the competition. Recently, Google introduced ways to allow people to livestream and record gamepay from the YouTube gaming app. In addition, individuals can record from the Google Games app. Although YouTube Gaming is still new, Google Games is on almost every Android user’s device. However, Kamcord is not too concerned about this, according to Rathnam.
Most shockingly, Kamcord’s app is ranking ahead of YouTube Gaming on Google Play and iOS. Kamcord credits this to having a focal pointe. Although YouTube Gaming can do a lot, it can be confusing to know on which app you need to do what. On the other hand, Kamcord has spent many years building up its brand for mobile gamers as a video solution.
For now, Kamcord is raging ahead, and it appears it has an opportunity to build up a loyal audience on the mobile side of the spectrum before competitors can figure out how to go about it.