Slightly over a month ago, it was announced that Sony had drastically reduced prices in Japan for PlayStation 4 and the same was expected to occur in the US. Reportedly, Xbox Head Phil Spencer does not believe that the PlayStation 4 price cut would threaten Xbox sales.
Spencer stated that it is good for gamers when price competition occurs. He added that they observed that last holiday and saw crazy sales increases on all of the consoles.
Unexpectedly, in spite of the PlayStation 4 price slash, the Xbox One ended up being the best-selling console in October 2015.
The PlayStation 4 used to be the top-selling console in the country since its launch in November 2013, according to GameSpot. However, following the NPD group’s release of its monthly report for sales during the month of October, in a statement Microsoft claims that the Xbox turned out as number one.
Xbox VP Mike Nichols said in a statement shared with GameSpot that the power of the greatest games lineup in Xbox history fuelled record Xbox live usage in October and resulted in Xbox One being the best-selling console in the US with an 81% increase compared to October 2014.
It was unexpected considering the fact that the price of the PlayStation 4 had been cut to about $350, which is approximately the same price as the cheapest Xbox One.
However, Sony remains thankful that although they are not number one with regards to unit sales, the PlayStation 4 is still a successful product.
With the holidays approaching quickly, will the PlayStation 4 catch up or will Xbox One maintain the lead?