NEW YORK: News hunters have for many years used the micro-blogging site Twitter as source information. But a recent research has shown that there is a sharp reduction in the news flow to and from the news organizations and the website.
The study by Parse.ly says that the micro-blogging site now leads to just 1.5% of the traffic to a typical news organization.
Digital Trends website reported that for every tweet, there are just three clicks and 0.7 retweets for the original tweet.
Certainly other digitally-savvy have a good performance on the site.
“It is not necessarily about the amount of Twitter activity a publication maintains,” Parse.ly noted.
Rather, the websites achieving high levels of engagement “are producing interesting and shareable content that appeals to a large number of people.”
Organizations such as Nieman Lab got 15% from Twitter – mainly because most of its visitors consist of digitally savvy journalist.
The report notes that as much as Twitter does not get a huge traffic as compared to Facebook and Google, it has an important role in the economy.
“News really does ‘start’ on Twitter,” it added. Even if that’s so, though, Twitter doesn’t seem to do much to actually disseminate news.