As iPhone XS continues to receive wide range of criticism from all quarters, its sales in China have been on the receiving end. The latest iPhone model hasn’t been able to break through the market as it was expected, a fact that has seen Apple record low sales and harm its financial books.
In an effort to calm down the disappointing iPhone XS sales, the company’s CEO, Tim Cook, has visited China reportedly attending meetings that would help the local Apple branch boost sales. In addition to that, the CEO is also said to have visited the country to establish stronger relationships with Shanghai.
Wide Range of Meetings
In part of the meetings, Tim Cook met with the secretary for the Chinese Communist Party with the aim of ensuring China and US have a stronger relationship. He also proceeded to a board meeting at the Tsinghua University School of Economics and Management. It is also speculated that he shall have sit-in with Chinese President but Apple fans are yet to say anything over that.
Throughout his visit in the country, it is expected that Cook will make efforts to ensure disappointing iPhone XS sales are improved. This may be quite a tough task that he has set out to accomplish considering that Chinese handsets tend to be available at steep prices. Matters are complicated further by the strong competition in China.
Huawei is the leading premium manufacturer with its $700 phones. This is sure to take away a bigger chunk of iPhone’s sales considering that the latest model goes at a price of $1,099. The price difference is quite huge and Apple would have to do more marketing in order to gain significant portion of the market.
Key Features Under Marketed
As the disappointing iPhone XS Sales continue to take root, the company’s marketing department could be doing the iPhone sales a disservice. This is because Apple has deliberately ignored some key features that could see it lure more customers into digging deeper into their pockets. One such feature is the safety with which iPhone XS is able to maintain for one’s eyes.
According to tests done at Tsing-Hua University, it was discovered that the new smartphone’s OLED displays are healthier for your eyes as opposed to the previous versions which were based on LCD. The tests conducted showed that the Maximum Permissible Exposure (MPE) delivered by iPhone XS Max was 20 percent higher than iPhone 7.
MPE refers to the time taken by the retina to inflame as a result of screen exposure. This time was found to be just 346 seconds, which is better than iPhone 7’s 288 seconds.
The idea of the iPhone XS being more efficient than any other phone has also been downplayed. The company announced that the new A12 Bionic chipset that iPhone XS Max uses has a higher efficiency of 15% compared to A11.
Well, that is false. Anandtech reported that the efficiency is as high as 40%. This is breathtaking! It could even rival some desktop CPUs. Just think of that – carrying a whole office computer in your pocket.
If effort would be made to highlight such positives, then the firm would be on the verge for greater sales when combined with these kinds of trips by Tim Cook.
Optimization of expenses
It is also reported that Apple has plans of switching from Taiwanese to Chinese suppliers so that it could optimize expenses. Even though the Cupertino-based company is yet to get a major breakthrough in China, it has still been able to excel in some areas (particularly in the US) thanks to impressive records by Foxconn – the primary iPhone XS and iPhone XS Max supplier.
Foxconn reported that in the month of September, its sales took a 30% jump in revenue hitting $19 billion. One would only imagine the kind of gains that can be made when Chinese suppliers are used.