MUMBAI: Since his remarks on intolerance in India, everything has started moving in opposite direction to actor Aamir Khan. Probably, this is the first time in his career that Aamir will have to see a phase without any brand endorsement deals on his name. E-commerce firm, Snapdeal had also refused to extend its contract with Aamir Khan following the intolerance row.
Earlier, speaking at a private function, the Bollywood actor said that he and his wife are considering to leave India seeing the situation prevailing in the country (with reference to intolerance). However, the Indian media and the youth were in no state to expect such comments from one of their favorite actors. Netizens started trolling against Aamir on Twitter and Facebook with the hashtag “gobackAamir”. Apart, from this many of the angry Indians showed their frustration on Snapdeal, by giving it a lower rating on Android market store. Aamir was the brand ambassador for Snapdeal, when he made the controversial remarks.
In spite of the negative developments around Aamir, the advertising and film industry has a positive hope on the actor’s future. V Sunil, executive creative director of global advertising agency Wieden Kennedy said, “No doubt, Aamir is one of those most bankable faces of the advertising industry. As of now the going may be tough for him, but what i can say is to get going. Things will change in no time. He is a responsible actor and does more than just movies. I don’t think advertisers will drop him after the intolerance row cools down. So just wait for the situation to change, i think releasing a new movie of him will be the right thing to do at this stage, to bring back his lost glory”.
“Celebrities are payed huge amounts by the companies to just make an advertisement. They are paid two lakhs for just one tweet in favor of a brand. If you are a brand ambassador, your responsibility is not just to make an advertisement and disappear. You are representing a company and also an individual fame. So one has to think of its impact before making any controversial comments. If the same comments were made by a common man, will you give the same priority to him as much as you gave to Aamir?”, said the CEO and chairman of one the country’s largest FMCG.