E-commerce firm Snapdeal has been facing the heat of the controversial statement made by it’s brand ambassador Aamir Khan. Thousands of Indian citizens downrated the Snapdeal app on Playstore and urged the Snapdeal management to remove Aamir as brand ambassador if they want them to use the app again.
One of the comments said, “Aamir should confirm to which country does he belong. I am deleting this app for now. Remove Aamir as brand ambassador if you want us to shop with you again”, a customer Raj said.
According to the sources, more than 35,000 people gave one star rating to the Snapdeal app on Tuesday. The Snapdeal spokesperson refused to comment on this issue. Sources said that the firm is following wait and see policy.
on the other hand, users have begun a twitter campaign with the hashtag #AppWapsi, which urged people to delete the app from their mobiles.
Aamir Khan has been the brand ambassador for the Gurgaon-based e-commerce firm Snapdeal since March 2015.
“The ongoing controversy will definitely harm Snapdeal’s interests. The company is yet to make any statements over the issue. I think it should not go political and over react on the issue. Perhaps, making a corporate statement such as ‘we are watching the situation’ is ideal. This is not new for actors to get into controversies”, MD & CEO of Futurebrands India, Santosh Desai.
“If the controversy does not blow off in a few days then the e-firm will have to think about some thing else”, he added.
Earlier, responding over the twitter campaign which looked to spin against them Godrej group said on its twitter handle, “Aamir Khan’s comments looks to be his personal and in no way connected to us. Aamir’s brand contract with us ended in 2014.”