Apple App payment
Apple understands that there are some users who either don’t have credit cards or don’t want to add them to their account. In order to cater for such users, Apple is silently including other modes of payments for iTunes.
Taiwan and Switzerland users were allowed form Tuesday to start paying for their books, apps and music via their phone carrier. (Apple does not make any sale of eBooks in Taiwan, thus this payment is excluded). At the moment, the Far Eas Tone users in Taiwan are the only ones to enjoy the books option.
Apple is yet to provide information on which telco it has linked up with in Switzerland but the most likely is Swisscom. It is worth noting that the said telco recently launched carrier billing with Apple competitors Google and Windows.
The two countries now join Germany and Russia and thus increasing Apple’s total to 4 globally. Taiwan becomes the first Asian country to use this method of payment.
Apple collaborated with O2/Telefonica in Germany last year to start carrier billing.
For the users who have this option, they can set up things in settings so that they pay using their monthly mobile phone bills.
Rising costs of credit cards
For years, Asia has lagged behind when it comes to adoption of credit and debit cards. But recent times have seen an increased penetration of the same. Different phone makers have made effort to allow phone billing. This is aimed at reducing difficulties when it comes to app payment.
Google seems to have an edge when it comes to this mode of payment. Many countries in the region are offered with the service. These include Indonesia and India.
In May this year, Google released a report in which the total number of people who had made in-app purchases had quadrupled ever since it launched phone billing in March 205.