Apple is at long last letting the other half of the world in on Apple Music. Recently the company stated that the streaming service is now available to Android smartphone users. This now makes the service available to about 52% of the market (approximately 1.2 billion users, according to Google) that couldn’t previously access the experience the streaming app when it was available only to the iOS platform. Though, the question is how many of these Android users are interested in trying Apple Music?
Apple Music Android can still be considered in beta; two of its features, Apple Connect videos and the family membership plan are not available at present. Apart from that, the app is the same as what is found in the iOS version. Except in China where the biggest group of Android users happens to live, Apple Music Android is available in over 100 countries.
At first glance, this appears to be a good move for boosting user numbers for Apple Music. Apple Music has 6.5 million paying subscribers at present – a little more than 4 months after the launch. That’s puts it at second place behind Spotify’s 20 million paying users, and that’s with being accessible to less than half of the available audience.
However, the 6.5 million figure may be misleading because a lot of these users may have forgotten to stop their subscriptions at the end of the three month trial period. This means that the real number of iOS subscribers will be unknown for some time yet.
The user number still may not get a big boost even with the release of the Apple Music Android version though, since the Apple Music Android version doesn’t have the marketing momentum of the original launch. This could cause fewer opt-ins to the 90 day trial period that might have otherwise been achieved with a date and day launch on both platforms.
It might also be possible that the $9.99 monthly subscription may be too high for the Android users as well. A lot of studies have shown that Android users are less likely to buy apps and subscriptions than iOS users, and spend less money overall on those products than they do.