Facebook has continued to make Mark Zuckerberg and its investors billions, and much of this is attributed to the site’s popular video sharing ability. The social media giant is said to have plans to further monetize on this.
Facebook users woke up on Wednesday to news that the company has a number of strategies to get things going. The strategies may be pleasing to the investors, but not to the average user, reports BBC.
Facebook videos will now autoplay with sound, the firm said in its announcement.
For quite a long time, Facebook videos have always autoplayed silently in users’ News Feed with the publishers adapting to the possibility that their videos are being watched but not listened to.
But that is in the past and Facebook will from this month till end of the year enable video sound in your News Feed. The decision is still under testing and will be rolled out to the entire community with time.
So far, the feedback is positive as claimed by Facebook.
“With this update, sound fades in and out as you scroll through videos in News Feed, bringing those videos to life,” the company explained in a blog post on Tuesday.
“As people watch more video on phones, they’ve come to expect sound when the volume on their device is turned on.”
Wait… Facebook still puts you in control
What if you were listening to your cool music while scrolling through your Facebook account via the app? Or what if you have your volume turned down and wouldn’t love it any other way? Well, do not be alarmed yet.
In both cases, Facebook will not override your preferences. Facebook has already confirmed to several media outlets that sound will not autoplay on Facebook videos if you’re already listening to something on your device.
Tapping on the toggle audio or full-screen icon will be the only actions to pause the other music app so that you can listen to what’s currently playing.
High chances are that some users will without doubt be angered by these changes. While in public, they are likely to blast sound from their phones leading to embarrassing moments. What if your boss caught you browsing Facebook at work? Or the lecturer noticed that in class?
Luckily, you are still in control and can change autoplay by heading straight to Facebook settings.
But again research data has proven that if people are given something by default, they adapt to it as time goes by.
These new changes will without doubt have an impact on the kinds of videos we watch on the social platform. Publishers accepted on the possibility of their videos just being watched but not listened to. They thus decided to add subtitles as a way of getting users attention. But subtitling is not only time consuming but also expensive.
The companies may as well decide to do away with that tedious part, especially after analyzing their performance using Facebook’s analytics tools.
Why Autoplay Facebook Videos with sound
There are 7 main reasons why facebook has decided to autoplay its videos with sound as reported by Tech Crunch.
- Reduce need for subtitles
- Potential for video soundtracks
- Video advertisers
- Snapchat’s doing it
- Testers liked it
- One simple audio control switch
- Adapting to wireless earbuds
This announcement is just but one of Facebook’s many plans to advance its video ambitions. Vertical videos will be displayed in full, and therefore appear larger in your feed. You can also continue watching a video while at the same time scrolling through the News Feed. This feature is already working on YouTube’s app.