As we still ponder about what may have caused the Samsung Galaxy Note 7 to burn its way out of the market, Huawei has launched another large screen smartphone – the Huawei Mate 9.
This comes as one of the earliest handset devices that operate on the Android 7 OS. It has two designs, with differences being on the resolution. There is the 1080p display model and the Porsche-branded edition that brags of twice the resolution of its younger brother.
Fighting smartphone slowdown
Huawei, a firm based in China, says that it has managed to tackle the tendency of smartphones to slowdown as time passes.
But still speculation is raised as to whether the Western market will now allow this brand penetrate its market.
Ben Wood said that “Huawei has never been a company to miss an opportunity, and it seems as though it has moved mountains to get the Mate 9 to market as quickly as possible.” He works at CCS Insight consultancy.
Ben went on to explain that Huawei Mate 9 cannot be compared with the Samsung Galaxy Note 7. It even lacks a stylus. This brand is yet to get the Samsung status. For that reason, the firm has in the past been blending its brand with others.
In making its camera, it brought on board Leica. For the case of the limited edition, Huawei partnered with Porsche.
That is something that Blackberry has done in the past – working with Porsche. However, the products created were not such a huge sell.
“A bomb smartphone”
Samsung had to stop the production of the Note 7 last month after it developed a fault of catching fire while charging.
At the start, the South Korean firm assumed the problem was with the battery. It therefore replaced its component to use a third-party power cell. However this was not the solution as the problem persisted.
Samsung thus recalled all the already sold Note 7 and also scrapped the 4.3 million handsets it had already manufactured.
Some of the marketing gimmicks of the Note 7 are its supercharging battery technology. In this case, the battery charges within 30 minutes and then takes you throughout the day.
Huawei has borrowed the same technology for its 4000 mAh battery. The company says that it has tested this system for 9 months and has had checks done by an independent research lab.
“It keeps really cool in your hand even while recharging,” he said.
Better placed to succeed
Analysts suggest that Huawei may pick up after Samsung had a setback.
Google has acknowledged having a similar problem with its Pixel XL phone.
And Apple’s iPhone 7 has not had a pick as much as it was anticipated.
The Huawei Mate 9 is smaller compared to the last year’s release.
Watch out for a review of the Mate 9 where we will look deeper into its features, the ups, the downs and the price.