After Samsung’s safety recall, the firm says that it is now resuming selling the Galaxy Note 7 in South Korea. The devices are expected back to the market on 28th October 2016.
Some users made reports of their phones exploding during or after charging, which prompted the firm to recall the smartphones.
The South Korea-based firm explained that battery problem was the main trigger factor for the fire.
More than 80 percent of the Galaxy Note 7 sold in South Korea have been returned for replacement.
However, this figure reduces in North America and Europe where slightly above 50% of the buyers have returned.
Customers still loyal
Samsung sources said that of all the buyers returning their smartphones, 95% still chose to continue using the Samsung model. They said that customers are hugely loyal.
But of course a big cost has been felt, of which it is not possible to place monetary value.
Tarnished Company Image
On top of all the loss, Samsung has lost a whole month of careful strategies as it had planned to campaign against Apple and the new iPhone 7.
The second impact is the damage caused to its name. Over a long period of time, Samsung has been regarded highly when it comes to top-notch quality gadgets. Actually, its rivals outsource far much more than Samsung.
The recall has poured cold water on its superior quality boast.
Third on the list, as much as the unpleasant phones have been taken back for replacement, market is still existent out there. Good luck to the firm as it tries to bait these potential buyers.
What’s more, the exploding Galaxy Note 7 is not even wanted on flight. Airlines have warned customers that the gadget should not be checked in or switched on in the cabin – even in flight mode.
Will this ban be lifted?
iPhone is doing pretty well in China. Samsung has found itself trying to compete against the Chinese phones and Apple offerings. A battery that burns will not do any good in the competition.
