The Nokia 3310 has made a comeback at the 2017 Mobile World Congress. Many viewed this original handset to be iconic considering the sturdiness that made it popular. Just before it was cancelled in 2005, Nokia had produced over 126 million handsets of the 3310.
The comeback version has been licensed to HMD Global, a Finnish start-up that has so far released into the market several Nokia brands with the Android OS.
At the start of the year, tech-savvies made a number of speculation on the possibility of this return, especially after leaks pointed towards that direction.
One expert, Ben Wood from the technology consultancy CCS Insight, said that it is fantastic to see the relaunch. The 3310 was among the first mobile phones to be produced for mass usage and there is a lot of affection towards it.
Smart Nokia 3310 Decision
“If HMD had just announced three Android devices they would have barely got a couple of column inches in the press,” he said. So the firm made a clever move to include the 3310 that will without doubt bring home significant revenue.
This announcement was made at the Mobile World Congress tech show in Barcelona. Among other gadgets announced are from Lenovo, Huawei and LG.
Nokia has quit the actual mobile phone manufacturing and instead focuses on Ozo virtual reality cameras, telecoms equipment and health kit using the Withings brand.
The 3310 is not a smartphone but instead it is a “feature phone” since it comes with limited internet options.
It uses the 2.5G Internet speed as opposed to the fast 3G or 4G connectivity. It also relies on the S30+ OS which supports web browsing but its number of apps are much lower than Android or iOS. It is one camera is also restricted to only 2MP.
But the 3310 advantages are deeply rooted in its battery life. According to HMD, the colored-screens phone can last for up to 1 month without needing recharging and offers customers with up to 22 hours of talk time.
Then there is also the iconic Snake game preinstalled.
This almost must-have “accessory” (as HMD’s chief executive Arto Nummela refers to it) will be sold at €49 ($51, 75; £41.51).
Nokia 6 was launched in China
HMD has also confirmed the launch of the Nokia 6 powered by the Android operating system in China.
Its features are as follows:
- 16 megapixel rear camera
- a 5.5in (14cm) 1080p “full definition” screen
- Google Assistant helper
The Google Assistant has been providing a stiff competition to Apple’s Siri.
The firm has also released the smaller Nokia 5 and Nokia 3 models.
These versions will be manufactured by Taiwan’s Foxconn, which already raises questions on the ability of HMD to deliver.
Tim Coulling from the tech research firm Canalys commented on the matter saying that Foxconn has worked both with Samsung and Apple and thus has the know-how to go about the matter. Their partnership with HMD s thus a promising one but which depends on the capability of the two firms to cooperate.
The rebirth of the Nokia 3310 is exciting and is a return to an era when all you could with your phone was make calls and play Snake. The battery was undying.
But if Nokia uses this phone as its future, then the company is doomed. HMD is fully aware of that, and its partnership with Google, Foxconn and hundreds of mobile phone operators is not based on the promise to take us back to 2G when we are looking into the 5G future.
The company may have made the decision to remind us of Nokia’s glorious past and boost its image for better gadgets.