With the mobile handsets sale tracking platforms like IDC and Cybermedia quoting Oneplus as the fourth largest smartphone vendor in India, the OnePlus management seems to have been interested in capturing the Indian market and emerging as the top player. The Cheif Executive Officer of Chinese ‘mobile manufacturer Oneplus’ Mr. Pete Lau said in an interview that they have started looking at India as its largest market.
Mr. Lau said that OnePlus has carefully studied the business model in India and believes that India will soon become the largest market for them surpassing China. “Indian market has the potential which every mobile manufacturer desires. We need a bit of fame in the mobile market if we have to survive for a longer duration, given the tough competition we face in every quarter. We have a plenty of it in India and will look to capitalize on it. We will invest in India more than anywhere else from 2017 and I am sure that OnePlus will soon become the market leader within a span of two years”, he said.
When asked about the reason for investing more in India than anywhere else, he said “It is better to invest more in a market at a time and capture that particular market than investing small amounts in every market. Our strategy is to consider one market at a time and in line with this we are already establishing a mini-plant in Andhra Pradesh. Further, we will construct more plants based on the experience we get from operating in Andhra Pradesh. This will also cut down the prices of most OnePlus devices apart from providing employment to locals”. Mr. Lau also emphasized on building a strong seller base in India. He said that currently the company has only 35 employees in India and does not have even a single reseller.
OnePlus sells online in India through a system of invite through its partner e-commerce giant Amazon India. However, the company has recently dropped the system of an invite to boost sales. The latest model from the Chinese manufacturer OnePlus 3 has been priced at 28,000 INR.