The South Korean tech giant, Samsung, has urged all the customers in possession of Galaxy Note 7 to switch off its high-end smartphone while investigation is underway after new reports of the device exploding and causing fire.
The company also confirmed that no sales of the phone would continue.
In the month of September, Samsung recalled 2.5 million devices after customers complained of battery, and later it confirmed that the all the Galaxy 7 replacements were safe.
But, currently, there are reports that even the smartphone were blasting into fire.
In Kentucky, one customer said that he work up and only to find his bedroom full of smoke caused by his replaced Note 7. This was a day after passengers evacuated a domestic flight in the US after a new device started to emit smoke in the cabin.
“Because consumers’ safety remains our top priority, Samsung will ask all carrier and retail partners globally to stop sales and exchanges of the Galaxy Note 7 while the investigation is taking place,” said the firm
The company also added that all its customers who are either in possession of original Galaxy Note 7 or the replacement of Galaxy Note 7 should kindly power down their phones. And if possible, they should stop using the phones to create a room for the remedy available.
On Monday evening, Samsung spokeswoman had insisted that it was safe to use the phones.
Reports from South Korea media have it that Samsung Company is most likely to permanently stop selling the Galaxy Note 7.
According Andrew Milroy, the technology analysts of Frost & Sullivan, the problem for Samsung has come at a very crucial time for the company.
“Samsung had been making a comeback against its rivals. This catastrophic product fault will seriously damage its competitive position in the smart phone market,” he added
The situation in which Samsung finds itself in now is a very serious one as the consequences are starting to snowball. This is according to Jake Saunders from ABI research.
“The concern now will be the knock-on consequences on the reputation of the brand,” added Sunder.
Caroline Milanesi, the Consumer tech analyst of Creative strategies also said that Samsung needs to call it a day on its product, Galaxy Note 7 in order to limit long-term risks of the brand.
If the Galaxy 7 model is scrapped together, the country’s export would be seriously hurt. This is a warning from South Korea finance minister.