Updated WhatsApp Terms
After a whole four years ever since Facebook bought WhatsApp, the coming just updated its terms of usage. Some of the updates that come with this new policy include sharing your data with Facebook among other things to ensure you get better targeted ads.
Why would Facebook want this?
When it comes to internet marketing, consumer data is a mine field. It allows the advertisers to present you with ads that you stand a high chance of clicking.
Facebook is a giant when it comes to this. The Michael Zuckerberg Company makes billions from these ads and it does not look like that is soon to change. It seemed absurd that the company bought WhatsApp sometimes back considering it already had its own Messenger. But the main purpose of the move is soon to be seen.
Normally, WhatsApp does not sell adverts but rather focuses on allowing for free communication. The messaging app has even put in place end-to-end encryption that prevents third party from accessing your communication. And that will end up leaving you with a haunting question…
What data is Facebook going to get?
According to WhatsApp’s FAQs page, your WhatsApp mobile number will be accessible to Facebook. The social media site will get to see the last time you used the mobile number.
But you need not to get worried because the end-to-end encryption blocks Facebook from seeing your messages, pictures as well as videos and voice notes. Also, the public will not see any information you share in WhatsApp. This implies that once WhatsApp lets Facebook get your phone number, the public will still not be able to see it.
Will WhatsApp ads start to pop up?
At least for now the answer is no. And even as WhatsApp tries to explore ways to go about the matter, the ads will not come the conventional way. The company is exploring the various ways businesses and customers can remain in touch. It’s basing on the way you are able to inquire for a bank balance via SMS.
You are still in control over your WhatsApp. One of the core values the messaging app maintains is that they do not sell ads. Well, time will tell if they will be compromised by Facebook over time.
Stop WhatsApp from sending your info to Facebook
Go to WhatsApp settings>>Account>>Share my account info (uncheck the box)