Today it is hard to find someone with a smartphone but does not use WhatsApp. The free messaging app has become the synonym for the message. That is why we understand completely when people say, “WhatsApp me” like we understand fully “Google it” when people want to say “make an online search.” Millions of users have started using this app. WhatsApp which is now acquired by Facebook has made some changes to its policy.
When you signed up for your WhatsApp account, you would have seen a note that said first year free and $1 per year after the first year. The company accepts that this policy did not go very well with the users. This could have possibly reduced the number of signups for a new account, as many people are not interested in paying anything for a messaging system because that is not how yahoo chat, Google Talk now Hangout and MSN chat have trained us. It is rather difficult for the users to think of an online messaging system to be a paid system.
The company has announced that it will go totally free. The immediate question that the company had to face is how is the company planning to meet its expenses then would it mean that the users have to put up with third party ads? The company has said no to that too. WhatsApp as of now does not have any plans to introduce third party ads to compensate for the lost revenue. The company has not shared its plans regarding how it is planning to generate revenue and what their business model is going to be to generate money required to run the operations.
Added to that, the company is also planning to introduce many new features and tools for the WhatsApp users, using which the users will be able to communicate with their banks or with an airline.
One of the reasons for removing the fee or the service charge whatever the company might want to call it is that in many countries most people do not use credit cards or debit cards. Now the company is keen on bringing even such people under its radar. WhatsApp is now open to all!
You need not have to worry about losing your contacts and numerous WhatsApp groups, which keep feeding you with interesting messages night and day. You could now actually indulge in totally free WhatsApp experience with nothing to stop you, except for your data charges.
In a number of countries, WhatsApp has gone far beyond being just a messaging app. It is an unofficial communication system for many small businesses, which try to keep in touch with their customers. Some of them even provide customer support through WhatsApp. To all these people who are fervent fans of WhatsApp, the latest news from the company will certainly prove to be a very good treat. We could soon see WhatsApp integration in websites too using which website visitors will be able to connect with their service providers in just a single click.