The world’s top two smartphone makers are churning out new products, all in attempts to stay at the top of the competitive market. They have been on the neck of each other and will continue to do so over the coming months.
In order to have a share of your dollars, Samsung launched the Galaxy Note 7 that boasts of water resistance, an eye scanner and a storage that surpasses some know computers. Apple is tipped to launch its flagship iPhone 7 this fall.
A set of challenges
However, experts say that the smartphone bullies are faced with tough headaches. The difficulties include refusal by some users to upgrade their current devices (Australia is known for this). Also, Chinese smartphone makers keep on releasing an inexpensive smartphone, which most users run to.
For that reason, the two smartphone giants will have to put in their best strength so as to convince their users to trade their smartphones in the coming few months.
For the fierce smartphone competitors to get you to dish out over $1000, they will have to release a substantially better product. That could include factors such as a professional grade camera and better performance.
Mobile phone users all over the world have eagerly embraced smartphones. However, the main problem is that they tend to hold on to the phones for longer, more so Apple iPhones.
Incentives to upgrade
Telcos are aware of this challenge and do try their best to get the users to upgrade every two years. iPhone 7 is said to do away with the 16GB option so as to harmonize pricing. That means that the new series will come with the 128GB, 64GB, and 32GB options. It will cost you about $649 for storage of 256GB. As for the Galaxy Note 7, the price is around $850 – depending on the avenue you are using to get the phone.
iPhone die-hards are expected to start getting the iPhones in stores from 12th September after the launching is done on 9th.
Leaked images indicate that the Home Button has been removed. This makes the entire screen a fingerprint scanner for unlocking the phone. The Jack could as well follow suit in order to change the phone’s design. It is also tipped that the iPhone Plus model will feature a better camera.
If these rumours are anything to go by, then Apple will have to do a lot more to counter Samsung’s Galaxy Note7. The newest market release features water resistance, Irish scanner for improved security and a curved screen of 5.7 inches.
While releasing the new smartphone, Samsung admitted that Apple iPhone Users are not their specific target, saying that they have their own fan base. They, however, admitted that they needed to adapt to everyone.
Who is in the lead so far?
Apple is battling a drop in worldwide sales, with research firms projecting about 40 million iPhones in the second quarter. This is lower than Samsung’s 80 million smartphones.
The experts are quick to note that iPhone SE did not do much to increase Apple’s fortunes.
On the other hand, Samsung’s virtual reality move has proved a wise one, with Gear VR bundles helping boost flagship handset sales.
Tough race ahead
But as Samsung and Apple plan to fiercely compete this December, they will also have to contest against cheaper brands from Oppo, Huawei, and Xiaomi.
Recently, Huawei was ranked number three in smartphone sales. The positive results were backed by its international marketing strategy. The two giants may borrow a few tricks from this to remain competitive.